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Apr 30th, 2012

Timeless Women Pinterest Board

Albertsons Market Celebrates “Timeless Women We Love” in First-Ever Pinterest SM Campaign.

April 30, 2012 – BOISE, ID – In celebration of the women who have shaped our lives, Albertsons Market is launching “Timeless Women We Love” PinterestSM photo contest honoring Sisters, Mothers, Grandmothers, Aunts, Daughters and friends through vintage, timeless photos. Customers can enter for a chance to win the grand prize – a year’s worth of Just Add Ice Orchids and a $100.00 gift card to their favorite Albertsons Market store.

“We all have women in our lives who have inspired us, made us laugh, and made us the person we are today and we want to help our customers celebrate that this year,” said Jana Jeffery, digital community manager for Albertson’s LLC. “Through Pinterest SM our customers will help create a stunning collection of photos and memories that we can share with the world to show our gratitude to the women in our lives.”

The contest launched Sunday, April 29th and will end on Friday, May 11th. The winners will be announced on Saturday, May 12th. Albertsons Market customers and Pinterest SM fans create their own “Timeless Women” pin board with photo descriptions that include the hashtag #TimelessWomen.  Customers then visit the Albertsons Market Facebook (www.facebook.com/AlbertsonsMarket) page to sign-up and submit the URL for their PinterestSM board for a chance to win! Winners will be announced just in time for Mother’s Day. Select photos will be repinned to the Albertsons Market Pinterest SM board and featured on the Company’s Facebook page and Twitter feeds.

Follow Albertsons Market’s Pinterest SM board at http://pinterest.com/albertsonsmkt/timeless-women/ and get the details of the contest at https://www.facebook.com/AlbertsonsMarket/app_364041783617057.

About Albertson’s LLC
Albertson’s LLC is working to become the favorite food and drug retailer in every market it serves.  The company is privately owned and operates 200+ stores under the Albertson’s banner in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico, and Texas. Find them at www.AlbertsonsMarket.com <http://www.albertsons.com/>, http://pinterest.com/AlbertsonsMkt,http://www.facebook.com/AlbertsonsMarkethttp://twitter.com/AlbertsonsMkt  and http://youtube.com/AlbertsonsMkt.

About Just Add Ice Orchids
Just Add Ice phalaenopsis orchids are grown and supplied by Green Circle Growers, one of the largest greenhouse operations in the Midwest. The Just Add Ice Orchids brand is committed to introducing fresh new ideas to the market place while utilizing production methods that are efficient and environmentally conscious. With their proven ice cube watering method and expert orchid care advice on the company website, taking care of phalaenopsis orchids has never been more simple.

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For more information, contact Christine Wilcox, 208.409.9876, christine.wilcox@albertsonsllc.com

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