Albertsons Market to Launch Online Grocery Solutions
Oct 25th, 2012
MyWebGrocer will provide new digital services; give customers new tools & information for their local store
Winooski, VT — October 25, 2012: MyWebGrocer, the leading provider of digital solutions for grocery retailers, is now powering online services for Albertsons Market stores across the southern United States. Headquartered in Boise, Idaho, Albertsons LLC has launched an integrated online solution for all of its stores that will personalize the shopping experience for customers, with access to planning tools, digital circulars, online advertising, social media, coupons and mobile apps.
All of the digital solutions have cross platform functionality. Albertsons Market customers can access digital circulars for weekly specials specific to their local store. These circulars are available on multiple platforms, whether the shopper is surfing the Web, using a mobile app or viewing the store’s Facebook page. Planning tools have been integrated throughout these platforms, which include online recipe builders, coupons and shopping lists.
Curt Alpeter, Executive Vice President at MyWebGrocer, is excited to begin a partnership with Albertsons Market. “Albertsons Market customers will now be able to take advantage of an integrated digital platform to complement their everyday grocery experience,” he explained. “Whether they look at weekly specials on Facebook or search for recipes on their mobile phone while in the store, we know that today’s shopper wants the ease and convenience that comes with digital grocery.”
Karl Meinhardt, Vice President of Social & Digital Marketing, added, “With so many solutions available to consumers today, Albertsons Market’s top digital priority was to create an integrated experience for our customers and to bridge the gap between the digital world and their local store. It made sense for us to work with MyWebGrocer as they have the broadest digital platform in the industry.”
Albertsons Market is now part of a network of 130 other grocery retailers nationwide that use MyWebGrocer services. For more information on the programs MyWebGrocer offers, visit www.mywebgrocer.com.
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 200+ major consumer packaged goods brands.
About Albertsons Market:
Albertsons Market, owned by Albertson’s LLC, is working to become the favorite food and drug retailer in every market it serves. The company is privately owned and operates around 200 stores under the Albertsons and Super Saver Foods banners in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico, Texas and Utah. Find them at www.AlbertsonsMarket.com, www.facebook.com/AlbertsonsMarket, http://twitter.com/AlbertsonsMkt, http://pinterest.com/AlbertsonsMkt and http://youtube.com/AlbertsonsMkt.
FOR IMMEDIATE RELEASE
October 25, 2012
Contact: Alicia De Martini
PMG Public Relations
Phone: (802) 863 – 3929 ext. 102
Albertsons Market, Public Affairs Director