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This is BIG, people.

Elizabeth

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Oct 1st, 2013

Child standing next to cart full of groceries

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54 Responses to This is BIG, people.

  1. Jacqueline Lemmons 02/10/2013 at 3:33 pm

    This commercial is very insensitive to parents who discipline their children to respect public establishments. Do you really think I want to shop in a store where a child is encouraged to throw a tantrum?

    • Customer Care Customer Care 08/10/2013 at 8:29 pm

      It was definitely not our intent to encourage poor behavior, Jacqueline. We’re glad that you took the time to provide us with your feedback. We have shared it with our marketing department. ~Casey

  2. gayle davis 02/10/2013 at 6:23 pm

    like this sale,heading to Albany Oregon store.

  3. Peggy Chadwick 04/10/2013 at 11:56 am

    I absolutely HATE this commercial!!! There is nothing cute, adorable or funny about a bratty child. They make any shopping experience a nightmare and a place I try to avoid!

    • Customer Care Customer Care 08/10/2013 at 8:29 pm

      We’re sorry to hear you feel this missed the mark, Peggy. We have shared your feedback with our marketing team for future consideration. ~Casey

  4. Bonnie Brown 04/10/2013 at 1:36 pm

    Albertson’s ! Did anybody think about the message your ‘This is Big, People’ ad campaign says about parental lack of supervision where this little cute kid could get abducted when out of sight. Come on, a little more thought is needed here. There are various other ways to get your sales message across. You lost me as a customer b/c of this lack of responsibility..

    • Customer Care Customer Care 08/10/2013 at 8:28 pm

      I’m sorry that you feel this way, Bonnie. We certainly don’t want any of our advertising campaigns to reflect negatively on our stores or shoppers, and while we’re sorry that you feel this did, we truly appreciate that you took the time to provide us with your feedback. ~Casey

  5. Nancy E Oakes 04/10/2013 at 2:07 pm

    nooooo, Albertson’s, “get ready for a major tantrum on aisle 9″? I don’t find that funny, entertaining, cute — no. The boy’s snarky smirk is not what I want American children to think is cool. A two-year-old, yes, I readily accept that tantrum as age appropriate, but not from this calculating boy. I’m an Albertsons fan all year long, but am turned off by this ad. I’m asking that you not encourage or promote this boy’s unacceptable behavior.

    • Customer Care Customer Care 08/10/2013 at 8:28 pm

      We certainly were not attempting to advocate poor behavior, Nancy. Thank you for taking the time to share your feedback with us. Please know that the marketing department has been made aware of your comments and will take them into consideration for future advertisements. ~Casey

  6. Pam Carleton 04/10/2013 at 3:20 pm

    I hope I’m not losing my sense of humor, but this ad drives me nuts–I hate it! A smart-alecky little kid throwing a tantrum and making necessary a “clean-up on aisle 9?” This is not behavior we want to promote!

    • Customer Care Customer Care 08/10/2013 at 8:27 pm

      We’re sorry that you feel this wasn’t on target, Pam. Please know that we were not trying to promote any type of behavoir and that your feedback has been shared with our marketing team for future consideration. ~Casey

  7. Patrick McMahon 05/10/2013 at 3:24 am

    I HATE this commercial. I do NOT like how the kid is portrayed. A child should NOT be shown to act out. Who things this is a good idea.

    • Customer Care Customer Care 08/10/2013 at 8:27 pm

      It certainly wasn’t our goal to encourage poor behavior, Patrick. Our intent was to exaggerate a grocery shopping scenario in a humorous way to highlight our event, and while we’re sorry that you feel this didn’t hit the mark, we appreciate the time you took to provide us with your feedback. We do appreciate it and will share it with our marketing folks for future consideration. ~Casey

  8. Chuck Sterns 06/10/2013 at 3:21 pm

    The sale may be fine. I really dislike the approval of a distructive child to promote your store and products.

    • Customer Care Customer Care 08/10/2013 at 8:27 pm

      I’m sorry to hear that you feel this way, Chuck. We certainly were not trying to encourage any particular behavior. We really appreciate the feedback. Please know that we have shared it with our marketing department. ~Casey

  9. Janice Sterns 06/10/2013 at 3:25 pm

    All the good that you are doing with the huge sale at Albertson’s is being undone by protraying a child planning to throw a tantrum in aisle 9. As a teacher, I like to promote the idea of children doing the right thing and being good contributors to the world they live in.

    • Customer Care Customer Care 08/10/2013 at 8:26 pm

      It certainly wasn’t our intent to condone poor behavior, Janice. We truly appreciate the time you took to provide us with your feedback. We do appreciate it and will share it with our marketing team for future consideration. ~Casey

  10. Griffin 09/10/2013 at 7:55 pm

    This is a disgusting commercial. It sets a poor example for appropiate behavior. You should take it off tv immediately. I would have thought you would have known better.

    I won’t be a customer any longer.

    • Customer Care Customer Care 09/10/2013 at 10:21 pm

      Thank you for your feedback, Griffin. Our intent was to exaggerate a grocery shopping scenario in a humorous way to highlight our event, and we’re sorry that you feel this didn’t hit the mark. We do appreciate your feedback and will share it with our marketing folks for future consideration. Have a good night. ~Cindy

  11. Edna Campbell 10/10/2013 at 5:56 am

    This is not funny at all! You are sending the wrong message to kids that they can get what they want by causing a melt down. Besides this kid is too old to ride in a cart while his mother is shopping. Bad idea, bad idea!!! Please take it off TV.

    Edna

    • Customer Care Customer Care 23/10/2013 at 2:07 am

      Thank you for taking the time to share your feedback on our Stock Up sale ad, Edna. Please be assured that your comments have been shared with our marketing team for review. Have a great week! ~Cindy

  12. Andrea Edmonds 10/10/2013 at 9:31 am

    Disgusting Big People ad condoning bratty child tantrum… NOT CUTE!

  13. Ernie N. 10/10/2013 at 9:53 am

    You have got to be kidding! All these negative comments dating back over 6 months and we still have to watch this horrible ad constantly! The ad agency and the “marketing folks” that approved this should all be fired….

    Our opinion toward Albertsons lowers every time it is shown.

  14. kelly 10/10/2013 at 11:33 am

    Its a commerical people ! get a life .. if your worried about children acting like that tell the parents .. no Albertsons .. you have way to much time on your hands to post a message on their website

  15. claresa 10/10/2013 at 12:24 pm

    nice smoke screen “We do appreciate your feedback and will share it with our marketing folks for future consideration” the appropriate thing would have been not to show this commercial in the 1st place, and since it was shown the appropriate reply should be the commercial will not be aired again.

  16. Griffin 10/10/2013 at 12:35 pm

    It appears you have a standard answer to those of us who disagree with this commercial.
    Not only should your marketing department be aware of these responses, but upper management (CEO) should also be informed. I will be e-mailing your CEO myself.

  17. Colby 10/10/2013 at 4:50 pm

    I think EVERY SINGLE one of you who are having an adult-style tantrum over this commercial are completely out of line. Children having tantrums at the grocery store are something that families deal with every single day. Wake up to reality, people! The kind folks at Albertsons are simply trying to make “lite” of an absolute fact.

  18. skip howe 10/10/2013 at 6:34 pm

    I finally had to come online and comment on this horrid commercial. I see it about 4 times a day and I only watch the news.
    It shows many bad things from kids that misbehave in public to parents that cannot control their children. it all adds up to me not shopping at albertsons. I will drive the extra mile to a Safeway until I can forget this commercial ever existed.

    • Customer Care Customer Care 23/10/2013 at 2:09 am

      I’m sorry to hear that you feel this way, Skip. We certainly don’t want any of our advertising campaigns to reflect negatively on our stores or shoppers, and while we’re sorry that you feel this did, we truly appreciate that you took the time to provide us with your feedback. We have shared it with our marketing department. Have a good day! ~Cindy

  19. Paula 10/10/2013 at 9:40 pm

    I know a little boy who used to look just like this, and made the same expressions. He had plenty of parent guidance, and was always a very well behaved child. Now he is grown and has become a very nice, respectful young man to his elders. I know a lot more young people who have no respect for anyone or anything.
    I loved the ad!!!

  20. Don 10/10/2013 at 10:29 pm

    It’s Joe Albertson’s… supermarket…

    #subtle

  21. James 11/10/2013 at 6:04 am

    Despite the continuing public outcry of “foul” for Albertsons gross mistake at attempted humor, the ad continued to be aired! Offering placating words to outraged viewers is not the correct company response. This reflects badly on what the company’s values are. Your best response is to remove the ad — NOW!

  22. Jana 11/10/2013 at 7:46 am

    There is a way to advertise your products and not encouraging young children to throw tantrums is NOT the way. This is all that is noticed and remembered. Poor poor taste.i would not shop at Albertsons in the future.

    • Customer Care Customer Care 23/10/2013 at 2:08 am

      It certainly wasn’t our intent to condone poor behavior, Jana. Our intent was to exaggerate a grocery shopping scenario in a humorous way to highlight our event, and while we’re sorry that you feel this didn’t hit the mark, we truly appreciate the time you took to provide us with your feedback. We do appreciate it and will share it with our marketing folks for future consideration. Thanks again for stopping by! ~Cindy

  23. Donna Copeland 11/10/2013 at 8:29 am

    This is the one of the worst commercial I have seen. Encouraging children to act-out. Cute albertsons. One more reason not to shop at your stores.

    • Customer Care Customer Care 23/10/2013 at 2:08 am

      I’m sorry to hear that you feel this way, Donna. We developed the new commercial to highlight our Stock Up Sale event. Our intent was not to encourage or condone any particular behavior. We truly appreciate your feedback and we will make sure the marketing team sees it. Have a great rest of your week! ~Cindy

  24. Judy 11/10/2013 at 8:03 pm

    I do not want to shop in a store where a child (too old to ride in the cart to begin with) thinks he is so adorable while really being a brat. Do you even look at your ads?

  25. Albert 12/10/2013 at 8:44 am

    oh come people !!!! you all really loosing your sense of humor, I actually found this page looking to replay the commercial for my boyfriend , the actor is an adorable child and the commercial is a genius Idea , Albertons is a super market not a parental therapist , so you all need take the stick out of your mouths and take it as it is a very funny commercial !

  26. Brown 12/10/2013 at 7:12 pm

    This ad should be pulled immediately. I can’t believe no one on your marketing team didn’t find this to be offending. Is this what Albertson’s believes to be in good taste? Shame on you.

  27. Rushell 13/10/2013 at 12:58 am

    I have to add a comment here. A child throwing a tantrum is something nearly EVERY parent encounters at one time or another. And the kid nearly ALWAYS does this in public. This commercial simply lightheartedly pokes fun at this reality. A tantrum does not mean you are a bad parent, it means your kid is normal. So I will put a positive note in for Albertson’s and say that many people (well many parents) can probably relate to this idea, and thus the ad did the job – to get people’s attention. (Plus this kid in the commercial didn’t even throw a tantrum on camera! He’s just a bit too wise in his own eyes. I’ve got one of those myself ;) So I can definitely relate. )
    So there you go Albertson’s – a positive note for you.

  28. Sharon 13/10/2013 at 9:09 am

    I have to laugh at Albertson’s marketing department. They’re now showing this obnoxious kid more often since people are complaining about it. They’re probably thinking any attention is better than no attention. I’ll bet those marketing people were obnoxious kids too and are now obnoxious adults. :-)

  29. pat cast 13/10/2013 at 3:20 pm

    I am so sick of commercials showing these brats on T.V. I had 7 children and have 11 grandchildren and always made sure they had lots of respect for everyone, this is not the only one I hate, PLEASE lets try to teach our kids respect whereever they are.

  30. Cindy Bray 14/10/2013 at 11:52 am

    I thought the idea behind advertising was, to get people to want to come to your store. This commercial is wrong on so many levels. I’d fire the team that “created” it…since they must really work for Fred Meyer or Walmart, so they’ll still have a job. You really need a catchy, upbeat jingle, along w/your no card savings & friendly atmosphere that brings people in. NOT sending them screaming to your competitors. Maybe you should have a contest to create a new ad campaign. I’m sure you’d get many great videos, sketches & jingles. But please pull this current ad, before you push away many more shoppers. Thanks!

  31. Judy Treichel 14/10/2013 at 12:22 pm

    Now that you have seen all of the comments about the bad behavior kid, please stop saying your are sorry and pull the ad. There are loads of ways to advertise showing kids who we all think are cute and help sell the product. Check out Cheerios ads.

  32. Melinda 14/10/2013 at 3:33 pm

    OMG!!! Really people please… Get over it, kids will be kids NO matter if they see a silly commerical like this or not… I have 2 boys now the age of 23 & 22 and at that age they were pranksters, even as teens they would do silly things in the store such as fill my cart with things i was not shopping for… And now as young men they are both just returning from deployment and i would welcome a good ole tantrum… IT”S just a commerical, if u are that worried about it then don’t let them watch tv, or maybe you should be more worried about the way you are raising your child to begain with….. Proud ARMY mOm

  33. anonomous 16/10/2013 at 5:41 pm

    the truth were sick of the geter done crap what you think is funny might not fly with others but then some people were raised differently we all forget that and its good sometimes to be checked.. comercials are always dangerous i agree with you why would i shop at your store if its going to be like that, why go i would rather go somewhere where they check the stuff i’m gona eat kinda store not a store where i have too watch out for ___________kid..

  34. Terrie wilson 17/10/2013 at 7:27 pm

    I was a scan co-ordinator for your Durango, Colorado store for 2 and a half years…LOVED my job, Loved my team mates and store director…However…I do not love this commercial for my favorite store…Really poorly thought out by whoever approved it…No-one likes a brat or the possibility of running into one while you’re trying to figure out if you can afford meat this week…You really missed the heart beat of your customers this time…Please take it off the air…It hurts the reputation of the finest Grocer I know…Thank you

  35. Anne 04/11/2013 at 8:38 pm

    I absolutely despise this commercial. It plays frequently and has ruined my desire to shop at Albertson’s. Today’s children tend to be entitled, disrespectful, and manipulative and get everything they want through their misbehavior. It is not helpful to encourage this in the media. I wish that Albertson’s, a family-friendly store, would have the sense to portray a more respectful child…..or remake this obnoxious ad using a toddler that could be forgiven for a tantrum. I realize it is supposed to be funny, but it plays poorly.

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    • Customer Care Customer Care 31/01/2014 at 8:58 am

      Good Morning Terrie! Thank you for the positive comments; we really appreciate customer feedback. I hope your have a good day and a great weekend!
      ~ Chris

  37. Auntiepatch 03/10/2014 at 8:06 pm

    WOW! I don’t know how I’ve managed to miss this commercial with the bratty kid but I’m sure glad I have. Bratty kids and adults in commercials are NOT FUNNY. When one comes on, I either change the channel or I mute it until it’s over. And I don’t buy from the sponsor. I like Albertson’s so I’m glad I’ve missed it.
    The two I really dislike right now are:
    Cox communications with the nosey neighbor and some car company with the neighbor who’s stalking the new car to give it its first scratch. Neither one is funny!

  38. Yvonne Mosse 11/10/2014 at 5:27 pm

    Please, like anybody disaplines their kid anymore. Unless you were born before 1970, parents now adays “talk to their children”. That way they dont end up emotionally scarred for life. It’s no worse than listening to that bratty kid, who’s mom erases her TV program, and she starts yelling at her mother. Get over yourselves people. Be proud of what your generation has created!!

  39. Kathie Sinclair 14/10/2014 at 1:02 pm

    What an obnoxious child. Mom can stock up so why can’t I? Maybe because you aren’t paying for the groceries. This ad just encourages children to act out in public. What were you people thinking?

    • Customer Care Customer Care 16/10/2014 at 2:32 am

      We’re sorry to hear you feel this way, Kathie. I appreciate you providing your feedback about the stock up sale commercial. I’ve shared your concerns with our marketing team for review. I hope you have a good day. ~Cindy

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