2015 Best Road Trip, Ever! Announces Division Car Winners
Nov 19th, 2015
Albertsons Companies awards 14 cars to Sweepstakes entrants
(Boise, ID – November 19, 2015) – The winners of the 2015 Best Road Trip, Ever! Sweepstakes have been announced. One winner from each of Albertsons Companies fourteen divisions has been verified to win a 2015 Ford Escape.
Between August 12 and September 8, more than 70,000 entries were received in our Best Road, Trip, Ever! Sweepstakes. Entrants were invited to create a story by captioning four sponsor products that they consider to be “road trip essentials.” Each time an entry was submitted on the contest web site, “miles” are added toward the value of the grand prize – a 2015 Ford vehicle. The higher the mile count, the higher the value of the vehicle. This year’s contestants logged enough miles to earn the 14 winners a brand new Ford Escape.
“The Best Road Trip, Ever! Campaign has been by far one of our most successful customer engagement campaigns and this was our most successful year!” said Karl Meinhardt, Vice President of Digital & Social Marketing. “Our customers were ready to share the nostalgia and excitement of their road trip with us, and fourteen of them are now driving new cars.”
Winners by Division
ACME Markets – Colleen M., Clementon, NJ
Denver – Ashley P., Alamosa, CO
Eastern – Jennifer B., GlenBurnie, MD
Houston – Shari A., Cypress, TX
Intermountain – Gloria S., Boise, ID
Jewel-Osco – Elise N., Donners Grove, IL
California – Jennifer F., Modesto, CA
Portland – Rebecca R., Camas, WA
Seattle – Emily E., Woodinville, WA
Shaw’s/Star Market – Karen C., Hudson, NH
California – Linda P., Murrieta, CA
Southern – Kalyani N., Arlington, TX
Southwest – Ginette D., Las Vegas, NV
United – Sabrina M., Plano, TX
A special thanks to our vendor partners for helping us make this year’s road trip possible:
Chevron & Texaco (Fueling BRE)
Peet’s Coffee & Tea
In addition to the cars, daily drawings from entries for promotional gift cards or grocery gift cards by division were also awarded. More than 1,960 gift cards were distributed.
Albertsons is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 33 states and the District of Columbia under 18 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs.
About Our Vendor Partners for Best Road Trip, Ever!
Chevron is one of the world’s leading integrated energy companies, with subsidiaries that conduct business worldwide. The company is involved in virtually every facet of the energy industry. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels. Chevron is based in San Ramon, Calif. More information about Chevron is available at http://www.chevron.com
Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting, and investing in the local communities where we operate. For more information, visit www.pepsico.com.
The Quaker Oats Company*
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 130 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com. Follow Quaker Oats on Facebook and Twitter.