MARKETING RESEARCH ANALYST

TASKS AND RESPONSIBILITIES:
  • Assists in execution of primary research strategies to support the needs of the business. Provides analytical and quantitative secondary research support to the business by accessing, verifying, and organizing market trend, competitive intelligence, and sales data.
  • Establishes and maintains a consistent process for providing an easily identifiable focus on consumer needs through primary research (qualitative and quantitative).
  • Develops on-going internal primary consumer research involving: focus groups, telephone surveys, store intercept surveys, web surveys, mail surveys and mystery shops. Provide accurate evaluations as they pertain to company needs.
  • Works with outside research suppliers and effectively communicate research requirements, report formats and timelines including: preparing bid specifications for individual research projects and identifying research suppliers to bid on research, negotiating effective cost/return bids with research suppliers, making supplier recommendations to Marketing Research Manager, and assisting research suppliers in research design including sampling methodology, questionnaire design, discussion guide development and statistical techniques to be used.
  • Follows-up on cost paid vs. research product returned.
  • Performs secondary data analysis using a variety of secondary sources.

SKILLS, PHYSICAL REQUIREMENTS AND WORKING CONDITIONS:
  • Bachelor's degree in Business, Marketing or related Social Sciences field required, with a research minor or emphasis preferred.
  • Two plus years of research experience in a marketing or research company (proposal writing, overall research design, sampling design, focus group recruitment, questionnaire/discussion guide development, statistical analysis, report writing, focus group moderating) preferred.
  • Professional work experience in qualitative and quantitative research techniques, analysis and procurement preferred.
  • Experience conducting secondary data analysis using Census data, consumer data, and using demographic terminology.
  • Knowledge of, and experience with, personal computers and research software applications required.
  • Possess good communication skills-written, oral and public presentation abilities-to convert research hard data to easily understandable, actionable recommendations for retail management. Possess good organizational skills and attention to detail.
  • Ability to work with minimum supervision and prioritize workload to accomplish job tasks.
  • Most work is performed in a temperature-controlled office environment.
  • Incumbent may sit for long periods of time at desk or computer terminal.
  • Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday.
  • Stooping, bending, twisting, and reaching may be required in completion of job duties.

Company-wide travel, up to 30%.

To apply, email your resume to: employment@albertsons.com.

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