Albertsons, Coupons and You
Mar 28th, 2013
Since last week, we’ve gotten a lot of emails that look like this:
“Hi, My store was bought by another company. Are you changing your coupon programs? I only shop with you because of your coupon program.”
We know that many of our customers make their shopping decisions solely based on coupons, and have come to enjoy the programs that SUPERVALU has put into place. So the BIG question is, are we changing programs?
The short answer is, “possibly.” We are a much different company that evaluates our market areas and takes into strong account what works in each place. If you’ve followed Albertsons coupon mentions around the web, you’ve probably seen references to the fact that Albertsons stores in the South and Southwest do not publish a coupon policy and instead post the policy at our stores. We haven’t had a cookie cutter approach to coupons because our market areas are so unique. We want to do what’s right for each store and for the customers who shop there.
At the heart of couponing is also the everyday price of items. It’s high on our list of priorities to get pricing right for our stores, and we’re working hard right now to do that. We also want to increase the quality in fresh food and make positive investments in our stores making them a great place to shop.
What we want from you is your feedback. You can email us at firstname.lastname@example.org to let us know your thoughts on changes, what’s important to you, what you think we do well and what we need to improve.
Providing our customers with value on the brands they love is important – not just to us, but to every retailer, and we appreciate it when customers tell us what’s important to them. Right now, we’re in the process of evaluating our programs, and when we have something more to share, we will. You’ll see it in our stores, on our shelf tags, and in our ads, and you’ll hear about it from us on our Facebook page and from our associates.
We appreciate your business! Please let us know what your thoughts are.