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Introducing Our New Signature Family of Brands

Jessica Jarrett

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Apr 12th, 2016

Tiffani with products

Albertsons Companies is celebrating the launch of its new store brand, the Signature family of brands, which is the largest private label across all 2,286 Albertsons and Safeway stores.

We know our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends. Our new Signature family of brands gives us the opportunity to help you make even more sensible choices by offering quality products at an exceptional value throughout the store.

We won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand. We’re watching customer buying trends and striving to meet customers where we can help most: where their grocery budget meets their desire for fantastic foods and quality household products.

To further celebrate the Signature launch, we’re teaming up with actress and Cooking Channel host Tiffani Thiessen to inspire shoppers with her tips and recipes for signature meals and moments. Now in the second season of her popular TV show “Dinner at Tiffani’s,” Ms. Thiessen will be sharing her own personal signature moments and dishes through special events and social media, featuring the #MySignatureMoments hashtag. Check out a few of our favorite Signature recipes here.

Tiffani with Pasta

The new Signature family of brands includes more than 4,000 items across six product sectors—Signature SELECT, Signature Kitchens, Signature Farms, Signature Cafe®, Signature Home, and Signature Care. You’ll find a wide assortment of pantry staples, delicious prepared foods, fresh produce and ingredients that bring delight to any dish as well as a broad range of paper goods, laundry products, personal care, and other items. All products in the Signature line come with a 100% money back guarantee.

Signature Brand Logos

We want to hear about your Signature dishes! What foods are you known for? We hope you’ll share with us using the hashtag #MySignatureMoments, Join us on Facebook and Instagram and share your own Signature stories photos and videos, as well as draw inspiration from other shoppers’ unique Signature Moments.

25 Responses to Introducing Our New Signature Family of Brands

  1. kip zimmerman 16/04/2016 at 12:29 am

    Hello, why couldnt you Retain Albertsons brand ? I dont Like Signature Brand ! I wont eat the Shredded wheat . the Peanuts are stale .
    sorry but I enjoyed albertsons Products . when I get back to Oregon I will not go to albertsons . Can you tell me what will Happen to the Exquisite meat Albertsons Carried ? Will that be safeway too ? Safeway Gets a lower grade of meat when they have a sale . You can not buy meat on sale at Safeway ! is the new Albertsons going to change to Safeway Meat ?

    • Customer Support 17/04/2016 at 2:04 pm

      Kip, thank you for your feedback. We are sorry to hear that you are not satisfied with our Signature Brand. We value the opinions of our customers, and we take all feedback into consideration. We have forwarded your comments to our Product Buyers, and Quality Assurance team for further review and consideration. -Samantha

  2. Santa Fe 20/04/2016 at 2:26 am

    Are any of them organic? I’m tired of being poisoned by pesticides, herbicides, hormones, fungicides. . .

    • Customer Support 20/04/2016 at 4:14 pm

      Santa Fe, we offer a variety of products. Our O Organic line may be the best to suit your needs. We hope this helps! –Felicia

  3. Joyce 20/04/2016 at 8:29 am

    I find they are seconds. In canned fruit
    They are all cuts in a can. I buy sliced and
    They are sliced, halfso, cross cut in the can.
    Vegetables too. You can not serve them to guests.

    • Customer Support 21/04/2016 at 12:46 pm

      Hello Joyce, we are sorry to hear of your dissatisfaction with our Signature line of canned fruit. Should you encounter another product that is unsatisfactory, please email us at albertsons.social.media@safeway.com with the UPC and number from the packaging. This will allow us to report your concerns to our Quality Assurance Department. -Rebecca

  4. diane venegas 20/04/2016 at 8:59 am

    I also don’t like the Signature Brand. The Essential Everyday brand was so much better!!The waffles and apple juice especially. I have completely stopped buying and switched to another store.

  5. Paul McClain 20/04/2016 at 11:32 am

    Every time I’ve tried a store’s private label
    brand, they’ve never come close to the name brand. I no longer try ANY private
    label brands. It’s always a waste of money!!

  6. Deborah L Jones 20/04/2016 at 1:46 pm

    Tiffany is one of my favorite actresses on 90210 haven’t seen her cooking show but I love cooking and i’m a deli clerk at Albertsons, store 961 in Tucson Az…

  7. Sandra D. 22/05/2016 at 7:41 pm

    I buy Albertsons “Signature” brand items, and I am totally satisfied with my purchases. Maybe I am not as “picky” as some, who expect a superior, perfect, product for a value-added price break. The savings is important to me.

    I feel that for the money I am willing to spend, for the items I purchase, I am getting the quality I expect when I buy Albertsons store brands.

    I just wish Albertsons would not have sold out to Haggens, here in Oregon! There used to be a store just down the street from where I live, now I have to go clear across town to shop at Albertsons–I don’t like Haggens.

    • Christine Christine 18/06/2016 at 9:32 am

      Hi Sandra – we recently completed a transaction to acquire Haggen stores. I’m not sure where you live or if your local store will re-open again, but for the locations in Oregon that we did acquire, we plan to transition them back over the next several weeks. I appreciate your feedback about our Signature products. 🙂 Have a great weekend!

  8. Helen Newson 26/06/2016 at 12:36 pm

    Signature Brand is inferior to Essential Everyday
    I love Essential Everyday frozen Vegetables.
    Signature cost more and gives you less for your money and not very good quality. I will have to find another store that sells Essential Everyday. I recently returned a large bag of flour by Signature because a a recall. Horrible Signature. Bad move Albertsons.

    • Customer Support 26/06/2016 at 8:12 pm

      Thank you for sharing your feedback with us, Helen. We will be sure to share your comments with our Own Brands Department for further review on this. Thank you for your time. -Julio

  9. Chris Kapsalis 01/07/2016 at 1:45 pm

    The signature brand coffee suddenly went from 31.5 oz down to 24.2 oz without notice or price change. What’s up with that? I didn’t notice until I got home the new can was so much smaller than the one I have been buying all this while? Not exactly living up to the statement about the Signature brand on your website. Kind of the opposite.

    • Customer Support 04/07/2016 at 11:26 am

      We regret to hear of your disappointment, Chris. We will share your comments with our Product Developers for escalated review, and appreciate you bringing your concerns to our attention. -Rebecca

  10. Pamela 08/07/2016 at 7:52 pm

    Where are your Signature Home Everyday Toothpicks made? Are they a product of the USA? Why doesn’t it say on the box?

  11. Daniel 28/08/2016 at 5:34 pm

    I used to always buy Everyday Essentials Apple Jelly. When it wasn’t around I would get the Smuckers Apple Jelly. Now I see your stores have neither. Please make a Signature Brand version of Apple Jelly and stock it in your stores and in the Pavilions stores too.

    • Customer Support 29/08/2016 at 4:50 pm

      Daniel, we’d be happy to share your interest with our Product Development and Merchandising Teams for further consideration. Could you tell us which location you happen to shop at most? -Julio

  12. J cook 13/09/2016 at 4:32 pm

    Where are the signature kitchens canned vegetables grown

    • Customer Support 14/09/2016 at 8:41 am

      Hello, the canned vegetables are grown in the United States unless otherwise specified on the can. We hope this helps. Thanks! -Aaron

  13. Derf Buppalo 19/09/2016 at 11:33 am

    I’m a cracker lover, and I think the Delectables are great! They rank up there with Carr’s and other mainstream brands. But do something about the cellophane packaging. When it tears, they all fall out. Also, if the packaging was hipper, with a little push, you’d have a hit!

    • Customer Support 19/09/2016 at 1:27 pm

      We appreciate your input, Derf! Glad you are enjoying them! We will be sure your suggestion is delivered to our Product Packaging Team for further consideration. Have a wonderful day! -Rebecca, Customer Support

  14. Randy Wel 25/09/2016 at 11:12 am

    Folgers shrunk the size of their coffee can and didn’t shrink the price. I found Safeway Select French roast was a bit cheaper and tasted good, so I switched to the Signature brand.
    Now the signature can shrunk a whopping 23%…..
    I’m going to go shopping elsewhere.

    • Customer Support 25/09/2016 at 1:28 pm

      Randy, thank you for your feedback. We apologize for any inconvenience this may have caused you. Could you please email us at Albertsons.Social.Media@safeway.com with your mailing address, the UPC number, and any other dates/codes on the packaging? We would like to address this issue with our Quality Assurance Team. –Julio

  15. Randy Wel 26/09/2016 at 12:43 am

    I did as you requested. I incorrectly called the product Safeway Select, but it’s actually Safeway’s Signature Kitchens brand.

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