Introducing Our New Signature Family of Brands
Apr 12th, 2016
Albertsons Companies is celebrating the launch of its new store brand, the Signature family of brands, which is the largest private label across all 2,286 Albertsons and Safeway stores.
We know our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends. Our new Signature family of brands gives us the opportunity to help you make even more sensible choices by offering quality products at an exceptional value throughout the store.
We won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand. We’re watching customer buying trends and striving to meet customers where we can help most: where their grocery budget meets their desire for fantastic foods and quality household products.
To further celebrate the Signature launch, we’re teaming up with actress and Cooking Channel host Tiffani Thiessen to inspire shoppers with her tips and recipes for signature meals and moments. Now in the second season of her popular TV show “Dinner at Tiffani’s,” Ms. Thiessen will be sharing her own personal signature moments and dishes through special events and social media, featuring the #MySignatureMoments hashtag. Check out a few of our favorite Signature recipes here.
The new Signature family of brands includes more than 4,000 items across six product sectors—Signature SELECT™, Signature Kitchens™, Signature Farms™, Signature Cafe®, Signature Home™, and Signature Care™. You’ll find a wide assortment of pantry staples, delicious prepared foods, fresh produce and ingredients that bring delight to any dish as well as a broad range of paper goods, laundry products, personal care, and other items. All products in the Signature line come with a 100% money back guarantee.
We want to hear about your Signature dishes! What foods are you known for? We hope you’ll share with us using the hashtag #MySignatureMoments, Join us on Facebook and Instagram and share your own Signature stories photos and videos, as well as draw inspiration from other shoppers’ unique Signature Moments.