Lyrical Trend #BeYouByDesign
Apr 20th, 2016
At Albertsons, we know that everything you do is an extension of who you are. From the way you dress, decorate and even how you shop! We introduced our #BeYouByDesign promotion to encourage shoppers everywhere to embrace their style and uniqueness and create personable and extraordinary designs at an affordable price. We simply supply the inspiration, necessities and platform. Over the course of the year, you will find different trends highlighted at your local Albertsons floral departments; Each of these trends are put in place to inspire you, awe your friends and make the world a little brighter! From the casual look and feel of Be Bohemian, the darling and daring colors in Be Lyrical and Be Chromatic, to the peaceful aura of Be Elemental… These trends have one focus: Be YOU!
This April, we launched our latest trend, Be LYRICAL. Whether you’re creating an arrangement for the kitchen, wedding centerpieces or simply dressing up areas throughout the house, this trend is unique, romantic and modern. To kick off our latest trend, we held an in-store blogger party and invited local bloggers in the PNW. Check it out:
We welcomed everyone with sweet treats, coffee and darling personalized notebooks.
Carrie Vaught, Floral Sales Manager and Talmage McLaurin, Creative Director for Natures Flowers, covered this history of the relationship with Albertsons Safeway and Natures Flowers and then dove right into the incredible selection, quality and creative possibilities our customers have while shopping at Albertsons Safeway!
Of the many fascinating tips and tricks that Talmage dazzled us with, our favorite was the deconstructed centerpiece (you may have seen this in our how-to video on Facebook). This simple but stunning DIY creation is perfect for all of your Spring events!
We started by opening one of the large LYRICAL bouquets and began to deconstruct. Color blocking is a popular trend in floral, so we paired like flowers, based on color and type of flower. After deconstructing, we placed a collection of mix and match vases on the table, as you would one large center piece.
Group by group, we added a new collection of flowers to the vases giving it a fuller, brighter and color-blocked look. By adding a few sweet details (candles, ribbon, birds, etc.) we were able to complete the look! Not only does this break up the stereotypical centerpiece, each of these creations could be used as a party favor at the end of an event/party.
What do you think?
Each of our guest bloggers took home a personalized kit with flowers, vases, tip cards and a ton of fresh flower tips and tricks! Take a look at the gallery to see what we were able to create:
Next time you’re shopping, make a detour to the floral department and let us help celebrate you! Whether you’re brightening up a room in your home, delivering a little style and sunshine to a friend or working on a weekend DIY project… these flowers and trends are whatever you design them to be.
Share your creations with us this year, using the tag #BeYouByDesign. We can’t wait to see what you come up with!