In medium mixing bowl, combine finely ground crackers, 1/4 cup sugar and melted butter; mix until well combined. Press into a 9-inch pie plate. Bake in a preheated 375°F oven 6-8 minutes. Cool.
Meanwhile, in large mixing bowl, combine Neufchatel and remaining 1/2 cup sugar. Using an electric mixer, beat on medium speed until smooth. Add whipped topping and continue mixing until light and fluffy.
Add preserves; mix on low until just swirled into mixture. Transfer to cool pie crust. Refrigerated until set (2-3 hours). Top with sliced strawberries just before serving. Serve with whipped cream, if desired.