Take the Best Road Trip Ever!
Aug 12th, 2015
Spin. Caption. Win: The Best Road Trip is BACK!! Caption your Best Road Trip, Ever! and you could win a new Ford!
(Boise, ID – August 12, 2015) – If you haven’t been behind the wheel this summer for your annual vacation – or maybe your “stay-cation” plan seems a little too routine – grab your sunglasses and hit the virtual road because it’s time for the Best Road Trip, Ever.
In this month-long contest, we’re inviting all of our customers to create a story by captioning four items that they consider “road trip essentials.” Each time an entry is submitted, “miles” are added toward the value of the grand prize. As more “miles” are accumulated the value of the car increases, so a little creativity can go a long way!
How to Enter:
- Go to MyBestRoadTripEver.com
- Select your State, City and nearest Albertsons / Safeway Store on the Sweepstakes Submission Form
- Click the “Push to Start” button and provide: First Name, Last Name, Phone Number, and valid Email Address.
- Select option to enter for a promotional gift card or grocery gift card (and submit your address and remaining contact information)
- “Spin” to receive four product images, select an intro, caption each of the images and select a conclusion.
- Accumulate miles and start sharing with your friends. The more miles = The better car.
“The Best Road Trip, Ever! campaign has been one of our most successful customer-engagement campaigns and we are hoping for this to be our most successful year” said Karl Meinhardt, Vice President of Digital & Social Marketing. “We hope our customers are as excited for the Best Road Trip, Ever! as we are and are ready to share the nostalgia and excitement of their road trip with us!”
A special thanks to our vendor partners for helping us make this year’s road trip possible:
- Chevron & Texaco (Fueling BRE)
- Peet’s Coffee & Tea
- Earthbound FarmWrigley
Entries and votes will be accepted through 11:59 PM Mountain Daylight Time on Tuesday, September 8th, 2015. There is no limit to the number of entries per person. The top five entrants based on votes, in each of the Albertsons, NAI (will readers understand NAI?), Safeway regional divisions will be declared finalists. One Grand Prize Winner from each division will be randomly selected. Votes can be cast at MyBestRoadTripEver.com. Prizes will be awarded in the Grand Prize Winners’ local store on a date to be determined.
Daily drawings from entries for promotional gift card or grocery gift card by division. Winners will be randomly selected. Cards will be mailed following verification of identity and contact information.
About Albertsons Companies
Albertsons is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 33 states and the District of Columbia under 18 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs.
About Our Vendor Partners for Best Road Trip, Ever!
Chevron is one of the world’s leading integrated energy companies, with subsidiaries that conduct business worldwide. The company is involved in virtually every facet of the energy industry. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels. Chevron is based in San Ramon, Calif. More information about Chevron is available at http://www.chevron.com
Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting, and investing in the local communities where we operate. For more information, visit www.pepsico.com.
The Quaker Oats Company*
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 130 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com. Follow Quaker Oats on Facebook and Twitter.