Market Mixx

MarketMixx - Home

get your fix

Albertsons Market Mixx Blog Home

Albertsons Companies Introduces the New Signature Family of Brands

Christine Wilcox


Apr 4th, 2016

Corporate Newsroom

SignatureBrands_2ndary_Horiz_CMYKSignature Offers a Wide Range of Quality Products Helping Customers Create Their Own Signature Moments with Pride

BOISE, Idaho–(BUSINESS WIRE)–Albertsons Companies today is celebrating the launch of its new store brand, Signature, the largest private label across all 2,286 of its stores. Signature is a multi-category brand developed to address consumers’ growing appetite for quality private label products from stores they trust.

The Signature line includes more than 4,000 items – from coffee to juice, soup to cereal, fresh produce to fried chicken, and delicious prepared foods to paper towels, among other trusted home staples – all with a 100% money back guarantee. The Signature line is exclusive to Albertsons Companies and is carried by all 18 banners.

“Our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends, and we have equal pride in putting our name behind the Signature family of brands,” said Shane Sampson, Chief Marketing and Merchandising Officer. “At Albertsons Companies, we won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand. We’re watching customer buying trends and striving to meet them where we can help most: where their grocery budget meets their desire for fantastic foods and quality household products.”

Albertsons Companies has created quality items for the Signature brand across six product sectors – Signature SELECT, Signature Kitchens, Signature Farms, Signature Cafe®, Signature Home, and Signature Care. The line includes a wide assortment of pantry staples, prepared foods, fresh produce and ingredients that bring delight to any dish, as well as a broad range of paper goods, laundry products, personal care, and other items. Signature is right at home in every home. Most importantly, all Signature products come with a 100% money-back guarantee.

To further celebrate the Signature launch, actress and Cooking Channel host Tiffani Thiessen has teamed up with Albertsons Companies to inspire shoppers with her tips and recipes for Signature meals and moments. Now in the second season of her popular TV show “Dinner at Tiffani’s,” Thiessen will lead a number of marketing efforts supporting the Signature family of brands.

“Whether I’m developing a new recipe for my cooking show, spending time with my family or having a night in with girlfriends, my life is all about creating special moments and memories,” said Thiessen. “I love sharing a meal with the people I care about, and the value and quality of the products in the new Signature line help me come up with delicious signature dishes – and experiences – that everyone can enjoy.”

Thiessen will be sharing her own personal signature moments and dishes on social media, featuring the #MySignatureMoments hashtag. Consumers are invited to join the conversation and can visit the Albertsons Facebook ( and Instagram ( pages to submit their own Signature stories, photos and videos, as well as draw inspiration from other shoppers’ unique Signature Moments.

About Albertsons Companies

Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 18 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs.

19 Responses to Albertsons Companies Introduces the New Signature Family of Brands

  1. Bill 09/05/2016 at 10:06 pm

    Where can we get the Essential EVERYDAY Coat & Bake for chicken and pork. We don’t like the Signature.

    • Customer Support 10/05/2016 at 2:41 pm

      Bill, you can check with your local store to see if they still have this brand available. We apologize that you are not satisfied with the Signature Brand. Please feel free to provide feedback regarding our brand and we will forward your concerns to our Quality Control Team. Thank you! –Felicia

  2. Cynthia 14/05/2016 at 5:12 pm

    Could you please send me weekly/monthly signature coupons via my email address. I would greatly appreciate it. Thank you :))

    • Customer Support 16/05/2016 at 2:22 pm

      Cynthia, we have a wide variety of coupons available for customers to take advantage of. At this time, we are unable to opt you in for email subscriptions, but you may register at our website to begin receiving coupons. Thank you for your time. We hope you find this helpful! -Julio

  3. J. Wandres 27/06/2016 at 2:09 pm

    No comment on the “Signature Kitchens” Real Mayonnaise. However, I have never seen a more poorly-designed package than the 22-ounce PETE plastic container produced by SILGAN, and topped with a PP top. After I was no longer able to squeeze or shake out remaining product I cut open the container and scooped out 2.7 ounces of product that otherwise would have gone to waste. Is this the best you guys can do?

    • Customer Support 27/06/2016 at 3:21 pm

      J, thank you for your feedback. We apologize for any inconvenience this may have caused you. Could you please email us at with the UPC number, and any other dates/codes on the packaging? We would like to address this issue with our Quality Assurance Team. –Julio

  4. michelle g 10/07/2016 at 4:50 pm

    Is your Signature Kitchens hash brown patties gluten free?

  5. Baker 01/08/2016 at 9:42 am

    Kudos on the Signature brand. So far the Signature (was the Safeway Select brand rolled into Signature?) brand is at least as good as the major label product. The pecan shortbread cookies, animal crackers, and Safeway Select dinner wieners are all superior to their major label counterparts

  6. Carolyn W. Fisher 29/11/2016 at 2:25 pm

    Who is the idiot who decided that the margarine should no longer come in sticks for baking, Also, shame on the person who is gypping the bakers and public by putting into a soft product short (15 oz, as opposed to 16 oz.) tub. I can no longer use your product for baking, You have ruined my Christmas gingersnaps, pie crusts, and pinwheels.

  7. J 23/12/2016 at 3:45 pm

    Where are your Signature Kitchens Squeeze and Go fruit pouches produced? There is very little product information on the packaging?

    • Customer Support 23/12/2016 at 6:05 pm

      J, all of our products are produced within the United States unless otherwise stated on the packaging. -Samantha

  8. Hope 24/04/2017 at 1:48 pm

    My husband likes the Signature Kitchens Bran Flakes that we used to buy at our local Safeway. I haven’t seen it there is several months. The cereal came in a green box. Has Safeway discontinued this item?

    • Customer Support 25/04/2017 at 2:49 pm

      Hello Hope, We will be happy to research this for you. Please provide the store location that you shop at the most. Thank you for your request. -Dolores

  9. Pat Guist 13/10/2017 at 6:16 pm

    Just peachy!.
    I find a margarine that actually tastes good and melts on my toast or corn on the cob and both of the Stores near me stopped stocking it. Took forever when the Albertson House Brand was discontinued. Then this.
    Back to the drawing board!

  10. Candy 22/12/2017 at 3:00 pm

    Is there a way to purchase the salad dressing separate from the Signature Farms Cafe Bowl Santa Fe Style Salad? Says Salsa Ranch Dressing.

    • Customer Support 22/12/2017 at 4:10 pm

      We are very sorry Candy but at this time we are not able to purchase separately.

  11. Colette J Belton 07/01/2018 at 1:33 pm

    I LoveloveLove the Signature Select Chocolate Chip Cookies … (Baked so Fresh) also the Peanut Butter and I even tried the Oatmeal very good too. I brought them at a BOGOF Sale.. Great deal I lost 40 pounds in the last two years and still maintaining on my days where I can have a sweet treat this is perfect.

  12. gordon pickard 14/01/2018 at 6:52 pm

    Do you offer ‘no salt added’ chicken noodle in the Signature kitchens brand? I realize that the salt makes it soo good but many of your signature kitchens ARE ‘no salt added’ and we love them.
    thanks for the no salt!

    • Customer Support 15/01/2018 at 11:47 am

      Hello Gordon, presently, we do not stock this item at stores in your area. However, we are forwarding your request and comments to our buyers of Grocery products for their review and consideration. Thank you for taking the time to submit your product request. We do track these requests and they are reviewed often to help us determine which items to stock. Thank you – Wendy

Leave a Reply