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Karl Meinhardt New VP, of Social & Digital Marketing



Apr 26th, 2012

Karl Meinhardt

Social & Digital Marketing Team to Expand Company’s Conversations with Customers

April 26, 2012 – BOISE, ID – Albertson’s LLC’s is focusing its social media and digital marketing efforts with the appointment of technology and social marketing expert Karl Meinhardt to lead the company’s newly created Social & Digital marketing team.Meinhardt’s history in the technology side of grocery retail extends back to the first launch of in 1998, where he was responsible for developing a first-ever Fortune® 50 grocery eCommerce solution for Albertson’s, Inc. Meinhardt went on to found several start-up companies in the foodservice and social gaming markets after leaving that role.
He is a key member of the Idaho technology community and a partner of Leadership Advisors Group in Boise.“As a founder of several start-up companies, Karl has a comprehensive understanding of information as a powerful source of service,” said Mike Massimino, Albertson’s LLC’s vice president of center store. “Karl’s expertise of turning knowledge into a strategic advantage has assisted many organizations in their long term product and service goals, and his efforts to date with our social media endeavors have already established a firm foundation on which the rest of our social and digital marketing strategies will be built.” The Social & Digital Marketing team includes Jana Jeffery, digital community manager, with over 18 years of experience as a marketing and technology professional for Fortune 100 companies and several emerging start-ups, and Elizabeth Perryman, digital content manager, who brings experience in public and media relations , having worked with companies throughout the Northwest. Combined, they bring 26 years of social, digital and marketing experience to the newly created team.
They join director of web services, Dan Mackay to form the company’s digital marketing team.“Every company knows that they ‘should’ be using social channels to connect with customers, but only those with an acute understanding of their customer, and how to relate to and connect with those customers will be successful in engaging those customers in the social conversation,” said Meinhardt. “It’s an exciting segment of grocery retail marketing because the space is constantly evolving. Awareness, agility, and brand personality are the key factors of success in the ever-changing digital/social frontier.  This team has the skill to deliver those and more.”
About Albertson’s LLC
Albertson’s LLC is working to become the favorite food and drug retailer in every market it serves.  The company is privately owned and operates over 200 stores under the Albertson’s banner in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico, and Texas. Find them at,,, and
Company Contact:  Christine Wilcox, 208.409.9876,

4 Responses to Karl Meinhardt New VP, of Social & Digital Marketing

  1. P. Hickey 23/11/2013 at 2:10 pm

    May I please have list of the managers for the Lowry Store in Colorado?

    Thank You

    • Customer Care 30/11/2013 at 1:04 pm

      The Store Director of the Lowry store is Rhea S. If you are looking for any other managers, please speak with Rhea to get that information. Thank you! ~Marie

  2. Ellie Satori 18/03/2014 at 2:27 pm

    The Albertson’s at 13150 Central Ave.,SE in Albuquerque, NM 87123 closed over a month ago and since then my zip code area 87123 does NOT get a weekly advertisement paper. I ask my postal carrier and he said all of my zip area hasn’t had one over a month. Now I have to drive out of my area to just pick up a advertiser for the week and their address is 2910 Juan Tabo, NE. 87112. Does Albertson’s think that my zip code area does not exist anymore? Come on people, get with it and start getting the Albertson’s advertiser out so we can see what sales you have and weekly coupons. When I ask the people at the Juan Tabo store about getting the paper, they always it will start in a week or two, come on, it’s been a month.

    • Customer Care 19/03/2014 at 1:24 pm

      I’m sorry that the weekly ads are not coming to your home automatically, Ellie. I can get you signed up to receive the weekly ads by mail again. Please email me at with your mailing address and I’ll get you back on the mailing list! Thank you and I hope to hear from you soon. ~Marie

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