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Albertsons Takes off on the Best Road Trip. Ever! Again this Year



Aug 8th, 2013

The Best Road Trip Ever!

The Best Road Trip is Always the Next Road Trip! Customers share their best road trip for a chance to win a new, 2014 Ford model car

(Boise, ID – August 8, 2013) – Albertsons customers, if you haven’t been behind the wheel this summer for your annual vacation – or maybe your “stay-cation” plan seems a little too routine – grab your sunglasses and hit the virtual road because it’s time for the Best Road Trip. Ever!

In this month-long contest, we’re inviting all of our customers to create a story by captioning four images that you consider “road trip essentials.” Each time an entry is submitted, “miles” are added toward the value of the grand prize. As more “miles” are accumulated the value of the car increases, so a little creativity can go a long way!

How to Enter:

  • Go to
  • Click the “Push to Start” button and provide: First Name, Last Name, Phone Number, valid Email Address and select your State, City and nearest Albertsons Store on the Sweepstakes Submission Form.
  • “Spin” to receive four product images, select an intro, caption each of the images and select a conclusion.
  • Accumulate miles and start sharing with your friends. More miles = better car.

“Our social sweepstakes have proven to be a favorite of customers over the last year, and the Best Road Trip. Ever! Sweepstakes allows customers to creatively design their Road Trip with witty captions on our Instagram-style pictures,” said Karl Meinhardt, vice president of digital marketing. “As the number of entries grows and those entries are shared across social platforms, the value of the prize increases, starting at a 2014 Ford Fiesta up to a 2014 Ford Expedition, a $41,000 value. Then the finalists are determined by the number of votes unique entries receive. It’s been fun developing campaigns where we can combine our customers’ love for food, sharing and creativity with new social sweeps like this one.”

A special thanks to our sponsors for helping us make this year’s road trip possible:

Entries and votes will be accepted through 11:59 PM Mountain Daylight Time on Tuesday,September 3rd, 2013. Where at that time, the prize will be frozen. There is no limit to the number of entries per person. The top five entrants, based on votes, in each of the Albertsons regional divisions will be declared finalists. One Grand Prize Winner from each Albertsons division will be randomly selected. Votes can be cast at Prizes will be awarded in the Grand Prize Winners’ local Albertsons store on a date to be determined.

Contest details and Official Rules are available .

About Albertsons
Albertsons is working to become the favorite food and drug retailer in every state it operates. With roots extending back to 1939, Albertsons stores operate in 16 states and have over 600 locations. For more information about Albertsons, visit or on Facebook at

About Frito-Lay North America

Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog, and on Twitter at

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

About SC Johnson

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.

About McCormick
McCormick & Company, Incorporated is a global leader in flavor. With $4 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings Passion to Flavor™. To learn more please visit us at

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®,Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit or

About OREO
OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Kraft Foods’ 12 “billion-dollar” brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 25 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO will celebrate its 100th birthday on March 6, 2012.

About Earthbound Farm Organics
Founded in 1984 on a 2.5-acre backyard garden, Earthbound Farm is now one of the nation’s leading organic food companies. Earthbound Farm’s nationally lauded food safety program is unparalleled in the produce industry. The company offers more than 100 varieties of certified organic salads, fruits and vegetables grown on nearly 40,000 acres by about 200 farmers. Taken together, Earthbound Farm’s organic farming methods will keep more than 14 million pounds of conventional chemicals out of the soil, water and air during 2012 alone. For more information, visit Earthbound Farm’s website at


10 Responses to Albertsons Takes off on the Best Road Trip. Ever! Again this Year

  1. Hilary A 10/08/2013 at 8:04 pm

    This is a lot of fun. When I signed up, somehow the form said I put down the Texarkana AR store. I live in Portland, OR! My closest store in in Milwaukie, OR (I live very close to that neighboring town.) Could that be fixed on my entry? I’m not sure how the error occurred. My entry is titled Pepsi Gas and Chocolate Stains in the Desert. Thanks!

    • Customer Care 11/08/2013 at 7:37 pm

      Hey Hilary! We received your email that you sent based on our Twitter conversation, so we’ll get that fixed as soon as we can! Thanks so much for your help and we’ll be in touch! ~Marie

  2. Hilary A 12/08/2013 at 8:25 am

    Thanks so much Marie!

  3. Jessica 19/08/2013 at 10:42 pm

    I’m a little lost this is ma first time entering, but what do I write under the items?? I feel dumb xD

    • Customer Care 24/08/2013 at 3:14 pm

      You can write almost anything you want, Jessica! It does have to be between 10 and 250 characters (including spaces) and you might want to make it go along with your story… but be as creative as you want to be! I hope that helps. Have fun and good luck! ~Marie

  4. Lona Letendre 24/08/2013 at 12:25 am

    These comments are based on the Shaw’s contest in New England. Up until last Tuesday people were able to cast 5 votes at one time each day for a story. Five people were way in front. All of a sudden, a change. When you entered the letters, after the first time a message appeared saying you were able to vote only once each day. That meant that it would be impossible to catch the five people who were hundreds of votes ahead. Essentially that meant that these five people were your definite finalist even though the contest still had two weeks to run. Seems as though not much thought went into making this a fair contest for all. ???

  5. Judy Swanson 28/09/2013 at 2:18 am

    I agree with Lona. Because of the glitches in this contest and ability to make multiple entries, the first five people to get started with the contest were the only possible winners. Too bad, since it was a really entertaining contest.

  6. Judy Swanson 28/09/2013 at 2:20 am

    I posted information on Facebook throughout the contest, but once started, it was too late to make it fair.

  7. My "Best Road Trip. Ever!" - Jana Jeffery 24/02/2014 at 9:33 am

    […] Twist In each of the 4 grocery store brands: Albertsons, Jewel-Osco, Acme Markets, and Shaw’s/Star Market, the lineup of cars started with the Ford […]

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