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Believe in Heroes: Support the Brands that Support Our Heroes

Randy Perkins


Sep 15th, 2015

Life after war can be a challenge for our veterans. To date, 51,000 service members have been wounded. Veterans and those closest to them need our help.

At Albertsons, we are proud to support the Wounded Warrior Project® through the 2015 Believe in Heroes® campaign. Wounded Warrior Project® aims to economically empower wounded service members, and with your help over the past six years, Believe in Heroes® has raised more than $22 million for the cause.

To help make a difference this year, just stop by any Albertsons Intermountain store and purchase select items from brands that support our heroes. Participating brands include: Brawny, Glad, Sabra, Hidden Valley, Clorox and Dixie.

To learn more about the program, find out what happens with your donations, and read warrior stories, click here.

You can also make a one-time donation right now by clicking here.



5 Responses to Believe in Heroes: Support the Brands that Support Our Heroes

  1. Charlotte. Farley 16/09/2015 at 8:40 am

    Great idea Albertsons

  2. Sandy L 16/09/2015 at 10:45 am

    This is a wonderful idea, Albertsons. I hope there are special store displays in which these products are grouped under a banner that reads Believe in Heroes: Support the Brands that Support Our Heroes!

  3. Penny S 17/09/2015 at 4:56 pm

    Well done Albertson’s, May you raise tons of money. I will be doing what I can to shop these brands.

  4. Patricia Watters 31/03/2016 at 4:57 pm

    Are you still doing the “support the brands” project ? Or was that just in 2015 ?

    • Customer Support 07/04/2016 at 6:19 pm

      Hi Patricia! This promotion was in 2015 and has ended, however, donations can always be made to the Wounded Warrior Project via their website. -Samantha

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