Market Mixx

MarketMixx - Home

get your fix

Albertsons Market Mixx Blog Home

What does a mountain of 65,000 diapers look like? The 10th Anniversary of Community Baby Shower has the answer.

Randy Perkins


Jun 24th, 2016

Boxes of diapers lined up in front of store for charity

After a record-breaking Community Baby Shower last year, the question was, “how do you make the 10th Anniversary even bigger?” It was a monumental task with an ambitious goal, but as the event concluded with hugs, cheers and tears- it was clear that the 10th Anniversary of Community Baby Shower was one for the books. 

It started with an early-morning Facebook Live video and ended with a live newscast on 6 On Your Side, but it was what Michelle Edmonds did along the journey that mattered most. Throughout the day, she visited local Albertsons stores and made a connection with the community and the local non-profits that make this all possible. Without Michelle’s vision and efforts as the driving force behind Community Baby Shower, we may not be celebrating a 10th Anniversary today. 


Thanks to Proctor & Gamble, Kimberly Clark, and Mom to Mom, 65,742 diapers were donated to Community Baby Shower, equating to nearly $15,000 worth of product. Not to mention, the heap of baby supplies gathered by employees at Blue Cross of Idaho. On top of that, each non-profit received a check from Albertsons for $2,000 for the community’s efforts in reaching our hashtag #IdahoBabies goal on Twitter. And to add more icing to the 10th Anniversary birthday cake, E.W. Scripps donated another $1,000 to each of the four non-profit organizations. That’s nearly $30,000 in donations just from the sponsors alone. Tally that up with all of the gracious donations made by the community, and it’s safe to say that this was the biggest Community Baby Shower in history.


“It’s helping our community, helping our neighbors, and it’s what makes this such a wonderful community to live in,” said John Colgrove, Vice President of Marketing & Merchandising at Albertsons Intermountain, as he reflected upon founder Joe Albertson and the roots of the company.


Community Baby Shower is a one-day giving event, with all donations collected at Albertsons stores throughout the Treasure Valley and distributed to local families in need. Recipients receive the items by participating in parenting classes and reaching self-sufficiency goals through the guidance of four local education-based non-profit organizations, including Catholic Charities of Idaho, Marian Pritchett School, BabySteps and Baby Haven.

Your donations made a true difference and will help create a better beginning for our youngest Idahoans.


A look at just a few of the many remarkable #IdahoBabies Tweets that came in:

18 15  1  14 13   11 12   9 8 6 2 5   10


Leave a Reply