Albertson’s LLC Names Meinhardt Vice President, Social & Digital Marketing

Social & Digital Marketing Team to Expand Company’s Conversations with Customers
April 26, 2012 – BOISE, ID – Albertson’s LLC’s is focusing its social media and digital marketing efforts with the appointment of technology and social marketing expert Karl Meinhardt to lead the company’s newly created Social & Digital marketing team.

Meinhardt’s history in the technology side of grocery retail extends back to the first launch of in 1998, where he was responsible for developing a first-ever Fortune® 50 grocery eCommerce solution for Albertson’s, Inc. Meinhardt went on to found several start-up companies in the foodservice and social gaming markets after leaving that role. He is a key member of the Idaho technology community and a partner of Leadership Advisors Group in Boise.

“As a founder of several start-up companies, Karl has a comprehensive understanding of information as a powerful source of service,” said Mike Massimino, Albertson’s LLC’s vice president of center store. “Karl’s expertise of turning knowledge into a strategic advantage has assisted many organizations in their long term product and service goals, and his efforts to date with our social media endeavors have already established a firm foundation on which the rest of our social and digital marketing strategies will be built.”

The Social & Digital Marketing team includes Jana Jeffery, digital community manager, with over 18 years of experience as a marketing and technology professional for Fortune 100 companies and several emerging start-ups, and Elizabeth Perryman, digital content manager, who brings experience in public and media relations , having worked with companies throughout the Northwest. Combined, they bring 26 years of social, digital and marketing experience to the newly created team. They join director of web services, Dan Mackay to form the company’s digital marketing team.

“Every company knows that they ‘should’ be using social channels to connect with customers, but only those with an acute understanding of their customer, and how to relate to and connect with those customers will be successful in engaging those customers in the social conversation,” said Meinhardt. “It’s an exciting segment of grocery retail marketing because the space is constantly evolving. Awareness, agility, and brand personality are the key factors of success in the ever-changing digital/social frontier.  This team has the skill to deliver those and more.”

About Albertson’s LLC
Albertson’s LLC is working to become the favorite food and drug retailer in every market it serves.  The company is privately owned and operates over 200 stores under the Albertson’s banner in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico, and Texas. Find them at,,, and

Company Contact:  Christine Wilcox, 208.409.9876,