This color is beautiful! Been my go to brand for a decadeThis color is beautiful! Been my go to brand for a decade

I've been an avid user of this hair dye, and never had any issues before the change of formula. II've been an avid user of this hair dye, and never had any issues before the change of formula. I t...more

The color is beautiful and I've never received so many compliments however the formulation leavesThe color is beautiful and I've never received so many compliments however the formulation leaves t...more

Unless your bleaching your hair this provides no change but still burns This is trash.Unless your bleaching your hair this provides no change but still burns This is trash.

Hello I used the 4R Red Hot Red and you all replaced it with the crimson red and it is definitelyHello I used the 4R Red Hot Red and you all replaced it with the crimson red and it is definitely n...more

This color turned my roots red and my ends JET black mind you my ends were lighter than my roots……This color turned my roots red and my ends JET black mind you my ends were lighter than my roots…… ...more

I bought this color a couple days ago to add a little darkness to my light brown and it turned myI bought this color a couple days ago to add a little darkness to my light brown and it turned my h...more

I recently bought this this month and I bought all the time and it comes out fine. I have noI recently bought this this month and I bought all the time and it comes out fine. I have no proble...more

Color was supposed to be a dark red and came out orange!! My roots were nowhere close to what's onColor was supposed to be a dark red and came out orange!! My roots were nowhere close to what's on ...more

Nowhere in the instructions or on the box does it say "100% percent gray hair coverage." And INowhere in the instructions or on the box does it say "100% percent gray hair coverage." And I shou...more