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Winning on Route 66!

Paul Bancroft-Turner


Nov 4th, 2013

Man standing next to mustang

It’s not often that the name of a contest actually turns into something you experience.

On Wednesday, October 30th at 5:15am in the Southwest division, we set off on our own road trip of sorts to our Silver City, New Mexico store. Having only the privilege of visiting Albuquerque and Santa Fe, I wasn’t sure what to expect. A four-hour drive Southwest of Albuquerque is where we were to meet our victorious contestant. Once we arrived, the small mining community’s dedicated customers greeted us; you could sense that this City was different from most. There was a great atmosphere and some of the friendliest people you could ever hope to meet.

As we were setting up for our road trip crafting heroine, customers were abuzz, wondering exactly what was going on! Explaining our presence, and the reason behind the fabulous cake lying in wait on the table before us, we only saw smiles accompanied by pride when informed that someone in THEIR City had won the Best Road Trip. Ever! contest.

From left-to-right: Darrel Britton, store director; Paul Bancroft-Turner, communications manager; Katie Lee Donaldson, grand prize winner; and Greg Matteri, southwest division vice president of marketing & merchandising

Enter our Grand Prize Winner, Katie Lee Donaldson; wide eyed and not sure what she has walked into, Katie had the composure of a veteran rather than that of a first time winner. When asked if she could remember the conversation when the call came, Katie recounted her experience from looking at the caller ID and seeing “Albertsons” to being asked “Are you sitting down?”, to which she replied “Do I need to be?”. This wonderful wife and mother of two is a true reflection of the customers we at Albertsons are so lucky to serve. When asked what the first thing she would buy with her winnings would be, Katie informed us that she and her family were going to do the fiscally responsible thing, and save the money.

After buttoning up all the photographing and filming we like to have to honor such occasions, Katie was awarded her prize, and as a way of celebrating, got to take a new 2014 Ford Mustang for a spin before making her way home, thanks to Jeff Rico, Manager of Lawley’s Team Ford. Katie, now in the driver’s seat, fired up the engine, with a couple of pushes on the accelerator for effect, she rode off… a true winner in every sense.

We would like to thank the people of Silver City and Lawley’s Team Ford for the warm welcome and hospitality we received on, what turned out to be, our Best Road Trip. Ever!

See more great photo’s from the event >

3 Responses to Winning on Route 66!

  1. Katie Lee Donaldson 04/11/2013 at 6:49 pm

    I’m still smiling, what a great event! Thanks again Lawley’s Team Ford and Albertson’s!

  2. Jim Solar Stack 13/11/2013 at 11:20 am

    Great idea but a bad prize. Why not a nice efficient FORD Fusion hybrid rated hight than a foreign prius instead of a non family gas sucking Mustang?

  3. Tim Ray 19/11/2013 at 9:21 pm

    Awesome prize! Albertson’s does have some friendly employees and really cool contests. Way to go Katie!

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